Monday 30 April 2007

Ivanoff Blue Vodka launching at Charity

Demerara Distillers Limited (DDL) is set to launch its Ivanoff Blue Vodka today at Charity along the Essequibo Coast. A press release from the company said the vodka, which was introduced last year, was introduced to the 'Cinderella County' last Monday and it hopes that the coming launch will attract "vodka drinkers" all the way from the Pomeroon. The event will be hosted at the Purple Heart Hotel and Bar at 3 pm.

DDL said the premium vodka has grown in the Demerara market since last year and is expected to hit the shelves in the two new areas shortly. This vodka is the latest product the company has manufactured. The company said the drink is a "clear, triple distilled spirit with the smoothest of taste with more clarity than other vodkas." It added that the vodka has "an impeccable nose and a very pure fineness with a soft palate, it swirls beautifully on the rocks or as a mixture" with orange juice.
So what their really saying is..."We've used all this fancy language to describe the vodka".
What we should say is..."It will cost you more"

No comments: